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The Mobocalypse is Near: Preparing for the Mobile-Friendly Google Search...
On April 21st Google will be releasing a new mobile-friendly factor to their search algorithm. Prepare yourself marketers, the Mobocalypse is near, and if you are not prepared it will take your...
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A Common Sense Guide to Google’s Webmaster Guidelines
Running a website can be stressful. In addition to keeping it updated, beautiful, and accurate, you need to be completely compliant with Google’s Webmaster Guidelines or risk search engine purgatory....
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New Google SEO Tool That Reveals Your Organic Search Rankings
Finding out how successful your SEO initiatives have (or haven’t) been can be a tiresome investigative process. Part hide-and-seek, part Sherlockian deduction, digging around Google analytics to try...
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Comprehensive Guide to On Page and Off Page SEO Techniques
Google’s mobile algorithm update that shook up the SEO world in March had many of us frantic about the extremely technical aspects of search engine optimization. Now that the frenzy has passed a...
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Differences Between On and Off Page SEO Factors
With every algorithm update that Google releases SEO gets seems to get a little more complex. Back in the early days, on page SEO was basically synonymous with keyword stuffing, while off page SEO...
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Search Engine Optimization Tips from the Future: Co-Citation and Co-Occurrence
The prospect of suddenly disappearing from search results is one of a marketer’s worst nightmares, but one that too many of us have experienced in the wake of a major Google algorithm update....
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Profile of an Inbound Marketing Professional
In its most general sense, inbound marketing refers to the practice of allowing consumers to find your products on their own without using aggressive selling tactics. Inbound marketers are some of the...
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What the Moz SEO Ranking Report Means for Content and Social Media
This month Moz released the results of their exhaustive study of what makes some pages and sites rank, while others labor in search engine obscurity. While immensely useful and always insightful, this...
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Facebook SEO: Ranking Signal or New Search Engine?
The impact of social signals on Google’s algorithm (or their complete absence from it) has been a point of contentious discussion for years. Matt Cutts has both confirmed and denied the impact of...
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Local SEO 101: Optimizing Your Business for Search
Searchers who are looking for business results in their immediate area have very specific needs, and local businesses need to be aware of those needs. This detailed infographic guide will show you how...
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7 Marketing Stats To Be Thankful For This Year
With the stress of holiday marketing in full swing, it can be hard for marketers to get completely into the spirit of thankfulness that others are enjoying this time of year. But really we marketers...
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Ground Rules for Ecommerce Marketing in 2016
The rules for the ecommerce change so rapidly that it can be difficult for marketers to keep up. What was best practice five years ago may not get good results today. Using outdated information might...
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A Common Sense Guide to Google’s Webmaster Guidelines
Running a website can be stressful. In addition to keeping it updated, beautiful, and accurate, you need to be completely compliant with Google’s Webmaster Guidelines or risk search engine purgatory....
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What is Local SEO (and How to Do It Well)
In 2015 nearly two-thirds of local customers used online search engines and directories as their main way to find local businesses. When we’re out and about, we expect to get information about...
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What is Newsjacking: SEO, Content Marketing or Something Else?
One of our main goals here at MarketerGizmo is to get to the bottom of marketing buzzwords. There can be a lot of hype around particular terms, but it’s not always clear whether or not these ideas are...
View ArticleSEO Trends for 2016: A Roundup
The future is difficult to predict at the best of times, but the future of marketing is even hazier. When it comes to SEO’s future it’s even more of a random roll of the dice. Anyone who has worked in...
View ArticleFacebook SEO: It’s Not a Thing
So, is Facebook SEO a real thing? Or just a waste of time? Google now consumes Twitter content and displays it in search results when appropriate. So, it fits that Google might treat Facebook the same...
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Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can...
All the cool content marketers are making videos these days, but does that mean we should be shifting time and resources away from the written word? This is a debate that we’ve had internally without...
View ArticleSimplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?
Professional improvement and marketing education are frequent topics of discussion here at MarketerGizmo. Marketing is evolving so rapidly that it can be a full time job for marketers just to stay on...
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How to Migrate Your Website Without Destroying Your SEO
Like wildlife forced to flee from a hostile environment, there are times when a website needs to pack up and move. But migrating a website can be more complicated than a flock of birds flying to a new...
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