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Ground Rules for Ecommerce Marketing in 2016
The rules for the ecommerce change so rapidly that it can be difficult for marketers to keep up. What was best practice five years ago may not get good results today. Using outdated information might...
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What is Local SEO (and How to Do It Well)
In 2015 nearly two-thirds of local customers used online search engines and directories as their main way to find local businesses. When we’re out and about, we expect to get information about...
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What is Newsjacking: SEO, Content Marketing or Something Else?
One of our main goals here at MarketerGizmo is to get to the bottom of marketing buzzwords. There can be a lot of hype around particular terms, but it’s not always clear whether or not these ideas are...
View ArticleSEO Trends for 2016: A Roundup
The future is difficult to predict at the best of times, but the future of marketing is even hazier. When it comes to SEO’s future it’s even more of a random roll of the dice. Anyone who has worked in...
View ArticleFacebook SEO: It’s Not a Thing
So, is Facebook SEO a real thing? Or just a waste of time? Google now consumes Twitter content and displays it in search results when appropriate. So, it fits that Google might treat Facebook the same...
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Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can...
All the cool content marketers are making videos these days, but does that mean we should be shifting time and resources away from the written word? This is a debate that we’ve had internally without...
View ArticleSimplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?
Professional improvement and marketing education are frequent topics of discussion here at MarketerGizmo. Marketing is evolving so rapidly that it can be a full time job for marketers just to stay on...
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What the Moz SEO Ranking Report Means for Content and Social Media
This month Moz released the results of their exhaustive study of what makes some pages and sites rank, while others labor in search engine obscurity. While immensely useful and always insightful, this...
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Facebook SEO: Ranking Signal or New Search Engine?
The impact of social signals on Google’s algorithm (or their complete absence from it) has been a point of contentious discussion for years. Matt Cutts has both confirmed and denied the impact of...
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7 Marketing Stats To Be Thankful For This Year
With the stress of holiday marketing in full swing, it can be hard for marketers to get completely into the spirit of thankfulness that others are enjoying this time of year. But really we marketers...
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